Robert Cialdini’s Influence is the classic, research-driven guide to the psychology of persuasion. Drawing on decades of study, it reveals the core principles that lead people to say ‘yes’ – and how to recognize them when they’re used on you.
Get the Influence Audiobook on AmazonListen on Audible · also in Kindle & printWhat Influence is about
Influence: The Psychology of Persuasion lays out psychologist Robert Cialdini’s framework of key principles that drive human decision-making, including reciprocity, commitment and consistency, social proof, authority, liking, and scarcity. He illustrates each with research and real-world examples from sales, marketing, and everyday life.
The book’s goal is twofold: to help readers understand how persuasion works and to defend against manipulation. Rigorous yet readable, it has become a foundational text in psychology, marketing, and business, widely cited by professionals and researchers alike.
| Author | Robert B. Cialdini |
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Why Influence is great on audio
The clear, example-rich chapters make the Influence audiobook easy to follow and apply. A practical, eye-opening listen for commutes or focused study.
Who should listen
For listeners interested in psychology, marketing, business, and the science of persuasion. If you want light, anecdotal self-help rather than research-based principles, note that this is a more rigorous, evidence-driven book.
If you like Influence, listen to these next
- Atomic Habits by James Clear
- Rich Dad Poor Dad by Robert Kiyosaki
- Think and Grow Rich by Napoleon Hill
How to listen to Influence
Influence is available on Audible and Amazon. If you’re new to Audible you can listen with a free trial, or buy the audiobook (also in Kindle and print) on Amazon.
Get the Influence Audiobook on AmazonListen on Audible · also in Kindle & printFrequently asked questions
What is Influence about?
It explains the core psychological principles of persuasion – like reciprocity, social proof, and scarcity – and how to recognize and resist them.
How can I listen to the Influence audiobook?
It’s available on Audible and Amazon. New Audible members can start with a free trial, or buy it on Amazon.
Who is it for?
Anyone interested in psychology, marketing, sales, negotiation, or simply understanding how persuasion works.
Is it academic or practical?
Both – it’s grounded in research but written to be practical and widely applicable.